A Unique Brand-Building Moment In Time For Aesop

My wife bought some Aesop hand wash on the weekend. I love it!

Her experience in-store started me thinking that this is a unique moment in time for Aesop…and any other brands selling high quality soaps.

We’re all now obsessed with washing our hands, often with pretty average soap products, or even worse, those horrible hand sanitisers.

So, how about the Aesop Hand Wash Membership Card?

You pay $50 for your membership and that entitles you to come into any Aesop store, any time you like, to wash your hands.

If for no other reason, it lets wash off the smell of those hand sanitisers!

Who wants one?

PS: Hats off to Aesop too. Awesome product. Cool stores!

#soap #skincare #brandingtip