Many businesses are feeling the urge to discount their product or service in a bid to try to get customers coming back.
But as we all know, discounting can be a slippery slope.
Adopting an Anchor Pricing Strategy might be a good way to avoid the discounting dilemma.
By adding a more expensive item to your offering, you give your customers a reference point. And compared to that new, expensive reference point, the other items you’re selling will become cheaper – relatively speaking.
Here’s a link to the THANK YOU FOR NOT DISCOUNTING book by James Tuckerman – https://bit.ly/2El5WkX
#pricingstrategies #discounting #anchoring