An Anchor Pricing Strategy Can Increase Your Average Sale

Many businesses are feeling the urge to discount their product or service in a bid to try to get customers coming back.

But as we all know, discounting can be a slippery slope.

Adopting an Anchor Pricing Strategy might be a good way to avoid the discounting dilemma.

By adding a more expensive item to your offering, you give your customers a reference point. And compared to that new, expensive reference point, the other items you’re selling will become cheaper – relatively speaking.

Here’s a link to the THANK YOU FOR NOT DISCOUNTING book by James Tuckerman –

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