There’s a lot of business advices that suggests when building a new product, you should first ask your customers what they want.
But Jason Fried says it’s better to build the first version for yourself. Then you can seek customer feedback to hone, tweak and improve your product.
Personally, I think I prefer Jason’s approach.
Asking customers what they want can get messy. Also, they don’t know what they don’t know.
By seeking out customer opinion as your first source of direction, you might be missing a massive upside that you see, but they do not.
#productdesign #marketing #customerfeedback