Can Someone Please Explain The Global Success Of Sushi?

Let me pitch you a new cuisine concept…

We’re going to take a slab of raw fish, stick it on a slab of cold rice. And you’re going to eat it!

Doesn’t sound very appetising, does it?

And yet, Sushi is one of those global phenomenons in the world of food.

You can get it all over the world. And, you’re willing to pay a premium for it too.

But why?

#sushi #cuisines #food #why