An oxymoron is ‘a combination of contradictory or incongruous words’.
Like… Deafening Silence or Act Naturally
In a way, I think sometimes Brand Standard can be an oxymoron too.
The whole purpose of a brand is to stand out from the rest.
However, in the very process of creating a Brand Standard, sometimes what we really end up doing is simple Standardising our Brand.
#branding #brandstrategy #standardisation