People generally like Familiarity.
It makes us feel comfortable.
That’s why I always go to the same supermarket for my weekly shop…until I couldn’t!
When I had to shop at a new supermarket recently, I hated it.
The items were all in different places. They didn’t have my favourite brands.
But, as they say, Familiarity Breeds Contempt.
So, throw in just 10% of Different to help keep it fresh.
#comfort #consistency #rulesofsuccess