If you want to control the narrative…Host the Party.
It’s a concept first introduced to me by Gary Vaynerchuck and it makes perfect sense.
Be the person who controls the space where your target market wants to hang out and you will get their attention.
One great way to do that is to host a podcast and invite the people whose attention you want to be a guest on your show.
Before too long, you will find yourself not only moving in the right circle but actually having real influence in that circle.
#influence #attention #podcast