It’s Better To Be Better Known Than Better

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The best product or service in the market is not necessarily the best available.

It may just be the best that the market knows about.

There may well be better versions out there, but they’re just not known.

Don’t be naive.

It is not enough to simply build a better product or service offering.

You need to be seen to be better.

You must be known to be better.

#better #marketing #awareness