It’s Your Story, Not Your Business, That We’re Buying

I’ve said it before. I’ll say it again.

People buy your story!

That’s what they resonate with. That’s what hooks them. That’s what keeps them loyal.

Now, more than ever, it matters.

As I see businesses opening up again, they’re still missing it.

Unless you are selling a totally unique product or service, which most of us are not, your story is the only thing that truly differentiates you.

Just be careful not to include too much Doom & Gloom.

A little is fine, if that’s your reality, but not too much. We’ve had enough of that.

#storytelling #brandstory #authenticity