People Buy Stories. The End.


The power an impact of a good story is beyond question.

We make our buying decision based on the story around that purchase – either the story being told by the brand…or the story we tell ourselves about it.

Sure, we also look to the utility, functionality, price and a number of other factors.

But really, that’s just a way to help us justify the decision we have already made.

As I’m heading down the rabbit hole of Web3 and NFTs, I’m realising this is even more true in this space.

Fascinating stuff.

#storytelling #marketing #NFTs