Speaking at an industry event can be a great opportunity to raise your profile and also to gain valuable exposure for your brand.
But should you be willing to do it for free?
That’s the question Simon Shepherdson asked a couple of days ago on the back of my post about J. Lo & Shakira playing at the Super Bowl for free – just for the exposure.
In most cases, I would say Yes, even if you don’t get paid for it, taking the stage at an industry event is generally a good thing to do. Not always, but usually.
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