Do you have a Surprise and Delight Strategy in place for 2020?
If not, you really should.
Malaysia’s KLIA Airport had a great one in place. On two incoming flights, just a few days before Christmas, while the passengers were waiting for their luggage, the carousel filled up with individual presents for each and every passenger.
Stuff like this makes a great impact because it isn’t expected.
The amplification factor is also significant as people will talk about it.
You can even do a barter deal for giveaway.
Here’s more about the Malaysia Airport story…
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