Author Joseph Pine is credited with coining the phrase The Experience Economy.
What’s it’s all about is the shift, over time, from a Commodities-based Economy, to a Goods-based Economy, to a Services-based Economy and now, heading into an Experience-based Economy.
In short, our customers, guests & clients are looking for something more. Something experiential.
Today’s focus is on Time Well Spent, rather than Time Well Saved.
What can you do in your business to make give your customers and more immersive experience. A more experiential offering?
Here’s the book – The Experience Economy – https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975
#experiential #immersiveexperience #customerexperience #guestexperience