When you get a Yes…or a No…to your question, keep in mind that is almost never the answer forever.
There will, over time, be changes to the factors and elements around that question that may well lead to a change in the answer in the future.
‘Should we spend big on Yahoo banner ads?’
If you were asking me in 1998, chances are, the answer would have been yes.
But as it’s turned out, that wouldn’t have been a Forever Yes.
That same ad strategy today probably wouldn’t pay off.
So, whenever you get a Yes…or a No…and you’re not happy with it, don’t despair.
It’s probably not Forever.
#changingthegame #circumstances #noforever