The Genius Of IKEA – Same Product, Different Markets


There’s more to IKEA than meets the eye.

They’ve found a way to create a product that appeals simultaneously to different markets.

And I’m not talking about the geographical markets. That bit is relatively easy.

The one product is equally appealing to Do-It-Yourself market AND the Do-It-For-Me market.

And I swear they’ve made the build of their products just a little bit more complicated than it has to be. Again, to make it just that little bit more appealing to these very distinct user markets.

Genius I reckon!

#ikea #marketing #productdesign