The Simple Marketing Genius Of The Vegemite Knife

Vegemite is an iconic Aussie spread that we’ve been putting on our toast for generations.

First you spread on some butter, then the Vegemite.

But that usually means you’ll end up with a bit of butter mixed in with your Vegemite in the jar.

Apparently, this is problem. 89% of Vegemite customers said they found it annoying.

So the genius folks in the marketing department at Vegemite created…The Vegemite Knife.

A double ended knife with a blade at each end. One for the butter. One for the Vegemite.

Check it out here…

Hats off to Vegemite for a very clever marketing campaign.

#marketingcampaign #viralmarketing #marketingideas