In simple terms, your Strategy is the overall plan of what you’re trying to achieve…
Your Tactics are the specific action steps that you take to achieve that plan.
Tactics are what is visible. Strategy often is not.
When we see a competitor doing something clever, we might want to copy them.
But remember, what we’re seeing is just the Tactics.
Without following the same overall Strategy as them, we probably will not get the same result.
Of course, that doesn’t mean that we still can’t get a good result from simply copying the Tactics.
If the Tactics are sound, then we can absolutely still benefit from copying them.
But if you really want to replicate their success, you need to understand their Strategy too.
#strategy #tactics #competition