Trends And Market Opportunities Aren’t Always The Best Of Bedfellows

Not every trend, a market makes.

So said Rodger Berman.

I think it’s an important perspective to keep in mind, especially in these crazy times we are living in today.

Lots of us are looking to reinvent ourselves. Trying to find a way to evolve our businesses.

In that search, we can sometimes read too much into trends and convince ourselves of a market opportunity that really isn’t there. Or at best, it could be a short lived opportunity.

The current trend towards bespoke face masks comes to mind.

No doubt there is a market for such face masks today. But I think we’re all hoping it will be short lived and that some day soon we won’t have to wear them.

So just tread careful. Not every tend, a market makes.

BTW – If you do want to get hold of those cool face masks I mentioned from Raad Ghantous – here’s the link –

#facemasks #marketopportunity #trends