We Do Want Familiar, But We Do Not Want The Same


Hotels like to say that they create a ‘home away from home’ and that’s why their guests chose to stay there.

But most of us don’t actually want a hotel to feel like home.

We want it to be better than home.

We want it to be something special.

They key to success, is giving us something that is familiar, so that it is comforting for us, but not the same.

In a hotel setting that familiarity might come in the form of our favourite snacks in the minibar or favourite soaps & shampoo in the bathroom.

And the same formula, in my mind, applies no matter what business you are in.

Give them something familiar…but not the same.

#familiar #differentiation #marketing