The airline industry has been decimated by the COVID-19 crisis.
There is an urgent need to re-think the traditional airline business model.
Mark Ross-Smith suggested some time ago that Government-owned airlines could become marketing arms for their respective countries.
And that looks like what Garuda Indonesia is doing.
The national carrier has announced they are merging with 8 other state-owned tourism companies.
Interesting idea. Interesting times.
#airlineindustry #businessmodels #marketing