Why Do Hotel Offerings Always Lag Consumer Trends?

Hotels tend to lag consumer trends.

Be it in the area of Gyms, Spas, Food & Beverage, Sustainability, whatever. Hotels, despite what they’d like us to believe, are simply not innovators.

Maybe they can’t be. After all, they need to appeal to a wide audience to achieve reasonable occupancy levels.

But I sense an opportunity.

Why not offer a room category called The Innovation Room?

In that room, a guest will find any number of innovative products and solutions.

I believe many guests would be happy to pay a premium to stay in such a room. I know I would.

And the guest feedback would be valuable consumer research too.

#hotels #innovation #consumertrends