Hotels tend to lag consumer trends.
Be it in the area of Gyms, Spas, Food & Beverage, Sustainability, whatever. Hotels, despite what they’d like us to believe, are simply not innovators.
Maybe they can’t be. After all, they need to appeal to a wide audience to achieve reasonable occupancy levels.
But I sense an opportunity.
Why not offer a room category called The Innovation Room?
In that room, a guest will find any number of innovative products and solutions.
I believe many guests would be happy to pay a premium to stay in such a room. I know I would.
And the guest feedback would be valuable consumer research too.
#hotels #innovation #consumertrends